Many people think that SEO (Search Engine Optimization) is a one-off task that you do when your site is built, or maybe a year later when you fail to see substantial traffic. Unfortunately, it’s not quite that simple. The first steps you might take for SEO, like having valid code when you build your site and adding keywords and titles, are a fantastic foundation, but they need to be built upon to gain real benefits.
SEO activities are increasingly linked to social media such as Facebook, Twitter and blogs. Ongoing, skilled assistance with SEO is an important part of any online marketing strategy and while it may seem to some like an unnecessary cost, the experience and skill of a good SEO consultant will inevitably lead to increased traffic to your site.
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Large businesses can, and increasingly do, employ teams devoted to SEO and increasing online presence. Smaller companies and individuals are less fortunate and often need a helping hand. In this article we examine some of the most pressing reasons why ongoing SEO consultation should be a part of every online marketing strategy.
1. The search engine industry is constantly changing
Search engine companies are constantly changing the way they crawl the internet to find your site, and new search engines are emerging all the time. For example, it is only a relatively recent development that has enabled Google to list Flash based websites effectively.
It is difficult for everyone to keep up with the changes in the industry, and with social media becoming more and more relevant to SEO, changes are happening every day. Expert advice from a consultant that is up to date with the most recent advances in SEO and social media, will allow any company to gain an advantage.