There are four main steps you must take in order to build a successful Web site:
1. Select your target market or audience
2. Create your site
3. Monetize your site
4. Promote your site
Depending on the purpose of your Web site – whether to support an off-line busines
, to sell your products on-line, to generate passive income from affiliate programs or other advertising, or simply to share your interest in a hobby or profession – your definition of “success” can include many different things. However, there is one thing that any Web site or blog must have in order to be “successful,” and that is traffic. Therefore, you must do all four key steps with a view to generating appropriate traffic.
So let’s look into each of these four steps in more detail. What do I mean by each of them, and what should you do at each step? Along the way, I’ll also get into more detail about what I mean by appropriate traffic.
Also bear in mind that this is a continually repeating process. On the Web, you never reach a point where you just sit back and leave your Web site to stand on its own. You must constantly review and adjust your appeal to your target market, the Web site content you are creating, how your site is monetized, and how you promote your site.
Selecting your Market
The first thing to think about is, who in the vast world of the Internet are you addressing? To define the audience you want to reach, begin with your own interests and passions. But it’s not enough