What exactly is Internet marketing or search engine optimization and how could that possibly relate to a journey of self-discovery? What I can do is relate my journey into the world of SEO which began many years ago under the premise that I wanted my website on page 1 of Google. I had worked out that I would rule the world, make billions of dollars and retire overnight by simply relying on position one of Google page 1. All that would be required was to crack the Google algorithm and I figured there had to be a rulebook somewhere. Somewhere on the web someone would give me a step-by-step guide on how to build a website that would rank on page 1 of Google, that’s all she said… You will now make millions and millions of dollars, on deck-chair feet up, while the website generates money.
What a load of bull! If you’ve been in the industry for a while you’ll notice there
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s a lot more to this. Don’t be fooled by all the people out there who send you all sorts of hocus-pocus tricks & snake-oil magic guaranteed page 1 rankings. When Google can’t guarantee a page 1 ranking position, how the hell are companies that don’t own the Google algorithm making these guarantees?
This is how search engine marketing, search engine optimization and Internet marketing is really a self-discovery journey for your business and as an entrepreneur; how you’re going to grow over time, how you will learn about your business, how you’re going to learn what people think you sell, what you sell and how to re-discover all of these perceptions.
People start a business with a view to becoming self-sufficient & financially liberated out of necessity. Bills must be paid and families fed. 80% of new ventures fail; mostly because they’ve never taken the time to figure out what it is they are really going to do and if there is a market.
What makes the situation even worse is that the people who w